The Good Plastic-Fantastic Suit: Adidas & The Aquatic Alchemy Of Threat To Thread

Coral Balmy, of France, is dreaming of coral not contaminated seas - from the adidas trailer for its new sustainable suits range

“Water and Air, the two essential fluids on which all life defends, have become global garbage cans” – Jacques Cousteau. More than 12 million tons of plastic rubbish makes it to the world’s oceans every year, according to official research figures. Some of it is being fished out, converted from plastic to yarn and used to make world-class sports kit, including adidas suits from today in a project with environmental group Parley

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“Water and Air, the two essential fluids on which all life defends, have become global garbage cans” – Jacques Cousteau. More than 12 million tons of plastic rubbish makes it to the world’s oceans every year, according to official research figures. Some of it is being fished out, converted from plastic to yarn and used to make world-class sports kit, including adidas suits from today in a project with environmental group Parley

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