What Do You Get If You Cross Michael Phelps With Jaques Cousteau? The MP Brand

MP - The Brand

Michael Phelps is bidding for a fifth Olympic Games – and if he gets there, you can bank on him adding to that treasury of 22 medals, topped by 18 golds. The moment will be about much more than medals, however: come what may in the pool, 2016 will be a year of building on a legacy assured at the heart of a mission to make swimming a bigger deal, the MP brand in the galaxy of goals

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Michael Phelps is bidding for a fifth Olympic Games – and if he gets there, you can bank on him adding to that treasury of 22 medals, topped by 18 golds. The moment will be about much more than medals, however: come what may in the pool, 2016 will be a year of building on a legacy assured at the heart of a mission to make swimming a bigger deal, the MP brand in the galaxy of goals

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