SwimVortex continues a countdown of the most significant swimming stories of Olympic Year 2016. Today, we consider the plight of swimming as a sport struggling to attract headline sponsors and looking to be bailed out by masters whose power – spending and grey – provides a glimpse of the future for blazers who have not yet got it: the governance structures of the sport, the pillars of bureaucrat first, athlete second, have had their day. No 13 – Masters, Servants & Subsidies. The European Championships in London last May was a financial disaster. Time for the elite in their swimming prime to learn from Masters
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