On Her First Day Turned Pro, Missy Franklin Goes Global With WME-IMG Marketing

Missy Franklin, one of six golds at 2013 world titles - by Patrick B. Kraemer

It didn’t take long: a day after Missy Franklin brought her college swim career at Cal to a fine conclusion with a set of excellent efforts a NCAAs, news lands that WME | IMG has signed the four-time Olympic gold medalist for worldwide marketing representation

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It didn’t take long: a day after Missy Franklin brought her college swim career at Cal to a fine conclusion with a set of excellent efforts a NCAAs, news lands that WME | IMG has signed the four-time Olympic gold medalist for worldwide marketing representation

Comments

aswimfan

Well…That was fast, as I suspected, she will be very very successful commercially.
No doubt her earnings from endorsements will dwarf any other female swimmer..maybe even combined.

Craig Lord

I believe Franzi’s endorsements topped 7 millions euros when she was swimming … and went up post-swimming (she’s still a celeb at home, in the news of late cos her husband has been on trial for tax evasion charges). Her endorsements included being the face of the purple cow Milkas chocolate ads and other stuff – so that’s the tall order of the money race for women swimmers (and no Olympic gold, either…)

aswimfan

Ah totally forgot about Franzi.. I knew that

Thanks for the reminder Craig

Bad Anon

And Hosszu Katinka has actually “earned” her fortune, not sure if she gets much in endorsements. Now, all the interesting hypothesis maybe put forward on what Missy can do in the pool for the next two seasons for now; Is a sub 53.00sec100 free possible? Or Schmitt’a AR of 1.53.61? How much faster can she go in the 200back? 2.03low, 2.02maybe? And ofcourse the much anticipated matchup with Emily in the 100back, the winner with a shot at a 57. wr. The comes issues of her suit sponsor to training base, to coach; McKeever or Todd, some even suggested SwimMAC. Exciting times ahead

pol

It will be interesting if the Barcelona Missy is back. You know the 6 gold medals that she won in the World Championship in Barcelona. If she doesn’t even come close, then Terri should be put out there as one of the most overrated coaches in swimming.

AvantSwim

pol, I would find your claims fatuous, verging on slanderous, if they weren’t so laughable. One swimmer does not a coach make. And again, with I believe four D1 NCAA titles, and a head Olympic coach credential, I am sure McKeever needs no approval from you nor a defence from me…even if Franklin retired tomorrow.

You are the person who wrote: “College swimming is for second place losers…don’t ever swim @ College. It’s like a suicide.” so I guess I shouldn’t take you too seriously.

For reference: http://swimswam.com/over-100-former-ncaa-swimmers-storm-the-olympics/

Craig Lord

A fine list that of Braveheart’s, Avantswim. I would add this, as in my reply to Pol: the role, standing and worth of a coach is not simply down to a list of names and times and medal. It is about much, much more.
http://www.swimvortex.com/vollmer-leverenz-on-the-art-of-celebrating-difference/

Craig Lord

Pol: the role, standing and worth of a coach is not simply down to a list of names and times and medal. It is about much, much more. I know coaches who have had a couple of folk make the Olympic down the long years – and also have scores and shoals of folk who take the lessons they learned in swimming and from the coach on to success in their working lives, to an understanding and appreciation of others, to the values that stand them in good stead. Coaching is not just Gold – WR, though such things are well worth celebrating if gained fairly
http://www.swimvortex.com/vollmer-leverenz-on-the-art-of-celebrating-difference/

AvantSwim

Thanks for the notes, Craig. If you would allow it I would like to copy my unanswered note to Pol from a previous post:

Yes, I do believe Franklin had an incredible 2014, and I’m sure I am not alone. Some of us some of us believe that swimming isn’t exciting just because of the podium finishers (although, as I’m sure you know, she set an NCAA record and won a handful of Panpac medals…no individual golds?, wow, what a loser). Some of us also believe that injuries happen, and that swimmers don’t generally lie about them as you infer. Some of us love to see perseverance in sport, grit and high performance in the face obstacles. Some think that swimming is a practice, not always an end in itself, and is exciting for that reason. Swimmers evolve, change, grow up… your dismissive statements about Franklin (and McKeever) seem to suggest a cookie-cutter model of success, one which clearly, and thankfully, doesn’t bare any logical or factual scrutiny.

Craig Lord

I certainly do allow it Avantswim

pol

AvantSwim, keep telling yourself that. LOL. We’ll see in Kazan and Rio. If she ends up with only 1 or zero gold medal, then I’m correct that CAL program/College swimming in general is a bad idea for swimmers like Franklin and Terri is an overrated coach.

AvantSwim

Sorry Pol, there is no sense to your statement…. if Franklin wins gold she is still a failure? A four-time winning NCAA coach overrated?

You have some strange bias that is beyond reason. Good luck with that.

pol

Yes it is a failure. Before CAL she won 6 gold medals in in Barcelona. When she competed in college like last year, she wasn’t the same anymore. She was off even before Pan Pacs.

Like what I said, we’ll see in Kazan. If I’m wrong then I’m a fool but if I’m correct then I was right that College swimming is a suicide for an athlete like Franklin.

AvantSwim

Oh, I see. Phelps only won 2 ind. golds in London, after 5 in Beijing. By your logic, total failure. Again, good luck with that.

AvantSwim

“An athlete like Franklin”: what kind is that? One that is expected to win every time? Some predetermined category of swimmer? Please enlighten.

Bad Anon

One wonders what college swimming will do to a swimmer “like Ledecky ” if Pol’s statement is anything to go by

pol

Avantswim, LOL comparing Phelps’s London performance vs Beijing. Franklin is younger. She’s in her prime and decided to compete in College for CAL. When she was competing under Todd, she won gold after gold. Last year proved that competing in college was a bad idea.

And Bad Anon, we’ll see if Ledecky decided to compete for Stanford.

Like what I said, if she doesn’t even come close to her performance in Barcelona, then I’m correct. Competing in College was a wrong choice.

Craig Lord

pol, Barcelona was a post-Olympics world titles; Rio is an Olympic Games – different beasts; age is relative to gender, the success of women tending to unfold in swimming earlier than it does among men, a 17-year-old woman comparable to a 21-22-year-old man in rough estimate. Beyond that, I would wait to see what happens: just as you can’t possibly know what will happen, you can’t possibly know that a different non-college course would have led to a wildly different result come Rio 2016. What is, is – and we will all have to wait to see what happens – hopefully with the same sense of fun that Missy Franklin appears to take as she makes her way through experience and the choices she makes and the influences she accepts when it comes to the program she follows (including the influence of USA Swimming, its sports science etc, for better or worse… and not always in tandem with what the coach would wish)

EE

Missy return to straight-arm freestyle.
i think she can swim 100 free with 25.5 and 27.1-27.2

pol

Craig, like what I said, I will wait and see. Phelps continued to swim under Bob. Franklin was under Todd when she was winning. Terri even let her swim in the 500 free for crying out loud!

We’ll see in Kazan.

Craig Lord

pol. the future will indeed reveal itself, though Rio 2016 will, ultimately, be where its at… not kazan…

pol

Craig, it will start in Kazan.

Craig Lord

pol, you’ve already indicated it started last year… and a world titles is a process and a means to an end for many, not just for Franklin. I’m just not keen on seeing anyone (swimmer/coach) written off – history tells us that that is unwise … and I speak from the perspective of a journalist who will stand and talk to the likes of McKeever and Franklin in mixed zones and look them in the eye and try to elicit bright, intelligent response – not the best thing to spend two years before a Games writing them off. Where there are critical things to say and write about a swimmer and/or a coach, fair enough to do so but some of what you write rests on guessing, gambling and erring on the side of thumbs down based on a swimmer’s choice to go to college for 2 years. I’m also wary of calling certain levels of achievement ‘failure’; not to return to the podium at all might well cause questions to be asked, sure … but you sound as if you might consider 2 gold and 2 silver or something like it, after 6 golds, a failure. I recall Katie Hoff being written up as a big failure. There is another perspective – she got more Olympic medals in 2008 than most swimmers could ever dream of. No, it wasn’t what she wanted, what was slated for her but part of what happened was unpredictable in March 2007 (the dawn of shiny suit model 1, which changed the seascape somewhat) – and ‘what followed’ Beijing was in part down to ‘external destruction’ if you like – the girl from GBR, DEN, NED, etc with Hoff’s haul would have gone home a national hero.
Michael Phelps is not the model, he’s the extraordinary exception. An editor of mine once suggested that he was boring because he and victory were ‘inevitable’. As I said back then, ‘what, like sunrise or the birth of a child – all inevitable but truly glorious’.
Beyond that, waiting for folk (folk who are working hard and setting goals and living through it) to fail is not a pleasant place to be – so I try to avoid being there. Thanks for your understanding. Best, Craig

AvantSwim

Thoughtful response, Craig, and much more polite than I would be. For me, Pol has not only shown what he/she thinks, but how as well. I find it hard to swallow such cheap, logically inconsistent, and factually inaccurate shots at one of the most successful swimmers, coaches and swimming forums (college) in our sport: particularly the claim that one of winningest coaches in NCAA history is overrated, and the implied, unsubstantiated notion from a previous post that Franklin’s back injury last season was not real. From now on I ‘ll stick to my initial claim above, and for my own sanity laugh his/her comments off in the future.

Bad Anon

Very well measured response Craig Lord, the example of Katie Hoff is very pertinent, and I believe one of the most under reported story of the games. Franklin is already an Olympic and world champion, in fact two time world champion in the 200back, her resume is incredible to date… Road to kazan and rio will be interesting but I believe Franklin will be the first woman to win 5gold medals in one Olympics

Felixtzu

Such a strongly negative opinion of McKeever seems hard to understand. Perhaps pol feels the need to see failure in Franklin’s swimming because he didn’t agree with the decision to compete NCAA in the first place. The sad thing is how unnecessary that is. Competing NCAA was the wrong decision by Franklin based on the situation at the time, and regardless of how she performs this year.

Just to clear a couple of things up, surely the main problem with a Phelps analogy isn’t so much age or gender, but more the commitment drop off he had after Beijing.

Also, Craig, I disagree strongly with your Katie Hoff analysis. The guarantee of multiple medals for the USA and the amount of attention directed towards Phelps lessened the degree to which Hoff was viewed as a failure. If she had been competing for another nation she would have been the big hope upon whom all the expectation rested. For a country not winning multiple golds to see their eight second world champion WR holder miss out on gold would have been a much more lamented ‘failure’.

Craig Lord

Felixtzu – I see what you say on Hoff and Phelps – but those are perceptions not facts. I saw many a US media reference that highlighted Hoff’s ‘failure’. The Olympics is not like any other event for swimming coverage – wider world media – inc far more American players – are on board and writing everything from excellent to the pure crap of the unknowing and unknowledgeable. I just disagree that Olympic silver and two bronzes is a ‘failure’. If that is the case then the vast majority of swimmers in the world are failures. The expectation was only there because she achieved resounding success. And there can be no question that the environment in which she raced to 200 and 400m medley world titles in March 2007 had vanished by summer 2008 – and we know why and how and to what extent – and that extent was extreme and significant. Katie Hoff had a week she did not want in Beijing on the results front, for sure, but I disagree with your last assessment: there is plenty of evidence to suggest that had she gone into that difficult week as the high hope of a non-US nation the chances of her emerging with silver and two bronzes would have been further diminished, one because of the relay and two because of team dynamics and historical stats that tell us that the US in team environment is better at swimming up on the big occasion than anyone else (and swimming up can mean doing better than you might have done even if that does not meet pre-meet expectation – meets are full of moments when big names had a bad week; it happens). Much lamented, perhaps. Far less likely to have been written up as a ‘failure’ in many parts of the world. In context, disappointing, sure – but not a failure:
an act or instance of failing or proving unsuccessful; lack of success:
a person or thing that proves unsuccessful:
I don’t think those definitions apply to Katie Hoff, nor anyone else who gets to stand on an Olympic podium.

Felixtzu

The last thing I want to do is call Katie Hoff a failure, but results are judged against expectations and she was supposed to be the best female swimmer in the world regardless of who she was representing. She was not just a double world champion, but the most dominant world champion, and seemed to be improving early in the year. A ‘female Phelps’ tag is a burden more likely to fall on an American, but is a symptom rather than cause. And of course, Beijing was clearly also a failure relative to her own expectations.

The smaller the country, the more they will expect of their own golden girl. Yes, that is perception, not a fact, but one that surely you’ve seen plenty of evidence for. The Poles, Ukrainians and Romanians believed their star would win gold and expected it even when they weren’t as strong favourites as Hoff. Lithuania will obviously not have as great a media presence as USA in Rio, but they’ll have one big focus and will expect gold and nothing less.

Bad Anon

For most small nations an Olympic medal of any colour is great achievement worthy of celebration. Competition at the Olympics is tough, even for Michael Phelps, Beijing was a his greatest test, winning 100fly by 0.01 and the 400free relay by 0.08. Ofcourse some events are won in dominant fashion but athletes competing in multiple events like Franklin, Lochte, Hosszu etc will always have a “tough” games. Whether Franklin will win 7gold medals in Rio or none will not make her a lesser athlete nor Mckeever a lesser coach,

Craig Lord

Lithuania will want gold, Felixtz … and there will be some who will ‘expect’ it – and those who truly ‘expect’ it will be the people who least understand just how hard it is to win an Olympic title no matter how easy you may have made previous winning look. I have stretched to an expect or two in my time because the competitor has been so dominant. But after trials season in 2008 long before USA trials, I did not ‘expect’ Hoff to win anything … the seascape had changed … and on freestyle, after watching Becky Adlington at three events including trials in early 2008, I I did not ‘expect’ her to win anything but I thought she had a good shot at the podium, the 400 the weaker chance… four years on, there were indeed some who “expected” her to get gold in the 800 and even those who thought the 400 on the cards too… again, I didn’t – I thought that two medals in those events would be a great result – and that’s what she got, both bronze. I didn’t think of that as Adlington having failed, not at all, even though what she wanted was 800 gold. A distance freestyle career with two golds one Games, two bronzes the next and titles european, commonwealth and world in between is a triumph of achievement in my view. best, Craig

Felixtzu

Rather a sweeping statement Bad Anon, and just not accurate. If someone from a small nation picks up a minor medal it is often a big deal there, but if a small nation has a strong favourite for something, then a lot of expectation tends to be placed on that person.

Oddly prescient on Hoff Craig. LZR had brought the field towards her, but her trials WR looked comfortable. Still 2/5 on going into 400IM final; the bookies of course don’t have your trained eye, but enough savvy to rarely get it wrong. Addlington was slightly a victim of her own success. I would have disagreed with you a bit, because to me she looked really good to challenge for 800 gold in 2008, but by also winning an unlikely 400 in a ‘slow’ time she somewhat over-achieved and the expectations of the Brits were too high come 2012.

To expect is not necessarily to not appreciate the effort required – although the two often go together. To have expected Addlington to produce an 8.15/8.16 in 2012 would be reasonable, as would expecting 8.15 to be good enough for gold.

In a way Franklin is also a slight victim of her success. It’s fair to expect her to win 200 back events without diminishing the effort required, but her other world titles involved out-competing those slightly faster on paper. Still, if she doesn’t do so well, pol might feel vindicated, but there’ll be other Americans to take the attention a bit.

Craig Lord

I appreciate what you mean Felixtzu – I’m just not keen on the term failure when talking about high achievers who make the term seriously relative.

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