Editorial. After considering the woeful state of the world cup, casting a glance at one of the biggest battlegrounds ahead – access to decision making – the following article invites you to think about what’s not worked, why and what might be done about it before we look at what a professional swimming world might one day come to look like. With seasons in mind, with consistency of offer never far from thought, what, if not the world cup, could swimming offer to swimmers and swimmers offer to swimming to translate their skills and thrills to a wider world while making a living from all their hard work and talent?
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