FINA Champs Had A 4.5Bn TV Reach But No Aussies

The 15th FINA World Championships in Barcelona in July and August 4 were had an audience reach, a cumulative TV audience in the industry language, of almost 4.5 billion, the international federation announced today; figures did not include the key swimming audience of Australia, where broadcasters viewed the rights fees as too excessive for their budgets

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The 15th FINA World Championships in Barcelona in July and August 4 were had an audience reach, a cumulative TV audience in the industry language, of almost 4.5 billion, the international federation announced today; figures did not include the key swimming audience of Australia, where broadcasters viewed the rights fees as too excessive for their budgets

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