Energising Swimming: Coach James Gibson Takes The Helm At Energy Standard Squad

James Gibson, from World-Championswimmer to coach and now the head mentor on the decks at the pioneering Energy Standard Club of international swimmers - images by Energy and Patrick B. Kraemer

Before the dawn of a new era in swimming, dreams and plans are starting to take shape in the real world. Take the International Swimming Club Energy Standard. It was just being born when British 2003 World champion-turned-champion’s-coach James Gibson was cheering his charge Florent Manaudou on to Olympic gold in the 50m freestyle at London 2012. There’s a first for everything and the French fury’s victory joined Laure’s 2004 triumph over 400m freestyle for France to grant the Olympics its first ever swimming gold-medal siblings in the pool. Gibson’s appointment as the head coach of the Energy team is something of a first, too. Let’s face it, how many billionaires do you know backing swimming?

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